Lesson 8 - Free Traffic with Video Marketing

Video online marketing has seen exponential growth in the last year or so. More and more advertisers are adopting video as broadband becomes readily available and ad-serving technologies become more sophisticated. To the savviest Internet marketers, it’s an essential part of their marketing toolbox, offering numerous benefits to almost every web business. Online video sites like YouTube are exploding at the seams and offer some of the best opportunities for free traffic.

If you haven’t begun exploring this medium, we recommend you take a serious look at how you can implement and incorporate it in your existing advertising campaigns. If you’re new to online advertising, sit back, relax and enjoy.

Video advertising, combined with existing ad copy enhances the users’ overall experience when interacting with your website. If done right, your video advertisements will stand out from the crowd in an increasingly cluttered online environment and subsequently increase your conversion rates. Whether you are using it to supplement the ad copy on your website and increase conversions, or to capture traffic from massive video sites like YouTube.com, or even to dominate Google’s Universal Search, undeniably online video is here to stay!

There are cutting edge technologies for video marketing and several factors to take into consideration when developing, embedding and tweaking videos for online use. Unfortunately, this is an entire course on its own and out of scope at this point. However, let’s determine what our goals are to get you started with video marketing.

Goal 1: Identify Your Target Audience

In essence, you want your videos to be seen by people who are looking for the information, products or services that you’re offering. The main objective is for your videos to generate traffic for your landing pages.

For instance, if you were promoting a business opportunity and looking for business partners, you would want to attract other like minded entrepreneurs who are ambitious, sociable, motivated and looking for the right business opportunity. You want to target individuals who keep their options open and eager to evaluate an opportunity to make more money, work from home etc…

Identifying the right audience may seem obvious, but believe it or not, it is one of the most overlooked things when beginners post videos online to generate traffic for their business.

Goal 2: Portray The Correct Message

It is important to come across as a confident leader and most importantly an expert in your respective area. People will only buy from you or partner with you if they trust you and if you demonstrate equal or greater value.

Make sure you are dressed appropriately and the background of your video is concurrent with the message you are trying to provide. 95% of all communication between humans is visual. How you say what you say is as important as the words themselves.

You would be surprised at the horrific videos some people release to the public these days. The videos represent you and your company. Make it as professional looking as possible, but fun and interesting at the same time. Do your research and see what’s out there in your industry. We personally respect and model our work with the workings of Eben Pagan and Mike Dillard.

Goal 3: Create a Call To Action

A video in itself is only a video. Without a call to action, it’s pretty much useless unless you’re using it for branding purposes only. Tell your visitors where to go and what to do next. Be specific; sell them on getting more information. Your goal is to get them to your landing page and subscribe to your list so that they become a lead and possibly a new customer or business associate.

There are a few services out there that you want to take advantage of once your videos are ready. Believe it or not, YouTube is not the only option for online video distribution. I highly recommend Trafficgeyser.com to improve your Google ranking and Tubemogul.com, a free service that will automatically upload your videos to all the major sites, track all your videos and provide detailed tracking reports.

Have fun creating your videos!!!

To your success,

The v-Fusion Team